Real Creativity with Artificial Intelligence
by Aaron Hockley
You can't talk about photography in 2025 without talking about artificial intelligence(AI) image generation. It could be an announcement about a new tool from Adobe,Google, or OpenAI, or it might be an argument or lawsuit about the copyright aspects of the tools. Let's take a *practical* look at generative AI as photographers.
We'll review how AI image-generation tools work and touch on the copyright issues briefly before diving into how to incorporate them into our creative world with a variety of software tools:
- using generated imagery in conjunction with traditional
photography
- when generated imagery makes sense
- a humorous look at whether we should fear being replaced as
photographers
Aaron Hockley is a photographer, author, and speaker who merges his expertise in photography and technology to help others find success. He is currently the Vice President of the Professional Photographers of Washington. Aaron is a PPA Master Photographer and Photographic Craftsman and has represented Team USA in the World Photographic Cup. His recent ventures have focused on how Artificial Intelligence impacts how photographers capture, edit, and manage their images with an eye toward the shifting future of the industry.
